The State of Web3: A Global Look at Where Crypto Is Gaining Ground
Global cryptocurrency ownership surged 14% in 2024, reaching 659 million users as the market capitalization doubled to $3.3 trillion. Emerging economies like Nigeria, South Africa, and India show particularly strong adoption rates, with Nigeria leading at 77% awareness.
Retail-focused exchanges are playing a pivotal role in onboarding new users from emerging markets, particularly in LATAM and EMEA regions. Regulatory clarity remains a key factor influencing growth trajectories across different jurisdictions.